Sponsored
Events
The Cold Crew
The Cold Crew is helping BC Dairy Foundation put the “cool” back into milk by taking the message to the streets with live action at youth events around the province. The Festival
was host to over 800,000 youth and young adults over
the course of two weeks. The Cold Crew performed 14 times
to an average of over 500 youth each performance—on
two memorable occasions, to well over 5000 audience members.
In addition, both our “bus” and “dogwalker” commercials
were in rotation for 21 days, 18 times per day. The athletes
wore athletic bibs with our Milk logo, and we gave away
over 10,000 milk campaign postcards, milk samples and
coupons donated by Saputo.
We're in the Moovies
As one of IMAX's education
sponsors we've set our sights on the big picture. Through
teacher resource packages,
interactive educational displays and logo presence on
the 40 foot IMAX screen before every education screening,
we're reminding 30,000 students and teachers about BC
Dairy Foundation's nutrition
education programs. (Dairy
Slide, PDF 34KB)
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