Cold Crew 2007

The Cold Crew, BC Dairy Foundation’s street team of b-boy and hip hop break-dancers, is adding a layer of surprise by bringing a nutrition message to post secondary campuses this fall season. With milk-chugging contests, dance-offs to encourage crowd participation, and hip prizes courtesy of Sony, the Cold Crew is a popular addition to post-secondary campus events.

During the months of September and October BCDF is inviting campus partners to ‘Flow with Chocolate Milk’ and the Cold Crew. In addition to performances, a month long health and fitness themed campaign is being held, which reminds students that chocolate milk is an excellent sports recovery beverage, as well as part of a healthy diet!